Top of Mind Thursday July 13, 2017: An Immersive Experience

Top of Mind Thursday

Last weekend, I was in New York, where we attended a performance of the musical Natasha, Pierre, and the Great Comet of 1812–based on Tolstoy’s epic novel War and Peace.

Leverage2Market Logo

The theatre had been transformed into a Russian nightclub–with ramps and stages throughout the audience, and audience members sitting on the stage. The action took place in 360 degree immersion–there were performers in the aisles, up and down the ramps, and even sitting down next to the audience members on the stage. 

The play itself was a little hard to follow, particularly for those of us who haven’t read through Tolstoy’s 1200+ page tome (I’m still not sure how about the comet reference). But the experience itself was an absolute delight. The performers each sang, danced, and played instruments. They used the entire theatre, from top to bottom, and they engaged the audience from beginning to end. It was a performance that stood out above the noise of a typical Broadway play.

What are you doing to immerse your customers in the experience of using your products and services? How can you build the kind of experience that stands out above the noise, brings a smile to their lips, and leaves them asking for an encore?

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats