Top of Mind Thursday January 7, 2016: Doggone it! Social Media Works!

Top of Mind Thursday

We had a close call over the holidays. While we were out of town, our mischievous Siberian Husky escaped from the boarding kennel and for a day was nowhere to be found.

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The kennel did all the usual steps–searching the area, putting up flyers, calling the Humane Society.

When we found out about it, my daughter and I started a concentrated social media campaign–posting his information on Facebook and Nextdoor, using Home Again to post an alert, and reaching out to dog rescue groups via Meetup and other options.

The woman who found Mocha posted about him on her local Nextdoor. Someone who saw both sets of postings put 2+2 together and we have him back, no worse for the wear.

The power of social media is to extend your network beyond where you personally can reach. This is particularly helpful when you have a problem with which people can identify, and one they’d like to see solved.

Doggone it. It actually works.

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