Top of Mind Thursday January 23, 2020: Going Nuts Over a Loss

Top of Mind Thursday





Strong brand icons become trusted friends–almost feeling like family. That’s why it was such a shock to many of us to hear that Mr. Peanut, the symbol of Planters Peanuts for over 100 years, is about to meet his demise on Super Bowl Sunday.

Leverage2Market LogoIt appear the esteemed nut spokesperson will sacrifice himself to save his companions during an ad to be shown during the Super Bowl. While this may be sad for many Mr. Peanut lovers, it’s especially difficult for those of us who grew up in Northeastern Pennsylvania.

You see, Mr. Peanut and the Planters Nuts & Chocolate Company originate from my home town of Wilkes-Barre. For decades, Mr. Peanut stood guard outside the Planters headquarters on South Main Street and in the city’s Public Square. He now resides in the Smithsonian Institute.

Why did Planters decide to kill off such an icon? Perhaps it was to get the kind of attention this announcement is generating. If so, it’s a brilliant strategy. There’s no way Planters could afford to buy the coverage they’re getting with this announcement. And many of us will be on the lookout for this particular ad on Super Bowl Sunday to see exactly what fate awaits this big nut.

Will February 2nd be the real end of 104-year-old Mr. Peanut…or will he rise again to spread goodness for another generation? Tune in and see.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats