Top of Mind Thursday February 20, 2014: Don’t Blame the Suits

Top of Mind Thursday
The US speedskating team blamed their disappointing results in this past week’s Sochi Olympics on the adoption of new Under Armour high tech suits.

Leverage2Market LogoThe suits were supposed to give the American skaters a technical advantage, but many team members felt the new design was causing drag and holding them back.  In the midst of competition, the team switched back to a previous suit…yet the results were no better.

While it’s true that equipment can often give an athlete a split-second advantage, it’s also true that the most important “equipment” an athlete has is their mindset. Once the US team began to question their suits, they lost the mental focus necessary to win.

It turns out the times of athletes like two-time Olympic medalist Shani Davis were actually improved from previous finishes–regardless of the suits. But the times of those speedskaters who medaled in Sochi were even faster than Davis.

Sometimes you lose because someone performed better than you did. It has nothing to do with the suit.

Use The Force Workshop: Leverage Marketing Gravity to Build Your Consulting Practice. April 8. Learn More.

To subscribe, please click here.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Alex Goldfayn, CEO of The Revenue Growth Consultancy, who tells us why fear is the greatest enemy of sales. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Stand Up and Be Counted. Customers notice if you stand up for what is right. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats