Top of Mind Thursday December 21, 2017: The Power of the Last Mile

Top of Mind Thursday

If it seems like the holiday season has turned into one continuous stream of package deliveries, that’s because it has. 

Leverage2Market Logo

It’s not that people aren’t shopping this season–they’re just not shopping at the mall. A record 1.2 billion packages will be delivered by Fedex and UPS during the two month holiday season. Amazon alone may account for nearly a billion packages worldwide.

The problem for a business frantically fulfilling mail order or internet orders is that the fate of your products–and perhaps your business–may lie in the hands of seasonal delivery people who don’t know where they’re going (or what they’re doing)…but are out there doing it anyway.

Your customers’ experience is dependent on how well these third party delivery services do their job–because they control the “last mile” to consumers’ homes. No wonder Amazon and Target are both looking at ways they can control the delivery process.

You may not be able to replace UPS or Fedex… but in what other places are you delegating the final interaction with a customer to a third party? Should you maintain better control of those critical interactions?

Don’t let the last mile become the end of the road for your business.

To subscribe, please click here.

Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.

Contact me to find out how to get heard above the noise


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats