Top of Mind Thursday December 13, 2018: A Good Time to Jump In

Top of Mind Thursday

We’re reaching the time of the year when things start to wind down. The holiday season is here, complete with shopping, eating, and celebration. Conventional wisdom says it’s not a good time to focus on your business.

Leverage2Market Logo
Or is it?

Here’s the thing: If you dial down your business now, you’ll feel the effects in early 2019. That’s why this is a great time to put MORE focus on your business.

True, this may not be the best time to make new sales calls or conduct extensive offsite meetings. But there are a host of other things you can do now to ensure a smooth start to the coming year:

  • Reach out to clients and prospects to thank them for their business and remind them you are here to help them in the future.
  • Think about what you’d like to change in the coming year. Do you want to introduce a new product or service? Target a new market? Add new customers for your existing services?
  • Consider what you’ll need to do differently to make your business more successful in 2019. What needs to change to achieve different results?
  • Review your current marketing efforts. What’s working? What hasn’t performed as well as you expected? What needs to be tweaked?
  • Lay out your proposed marketing activities for the next year. Where are there gaps? Overlaps? Outdated messaging?
  • Just as importantly, what should you consider not doing in the future? Where can you eliminate activities that don’t provide value but take up time and money?
  • Identify what you can do yourself and where you will need support. Then reach out now to engage the resources you’ll need in the future.
Going through this exercise now while others are distracted will give you a good jump on the competition.Contact me to find out how to get heard above the noise.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Podcast: Linda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.

    Article: Making Up for Lost Time. Linda discusses ideas for businesses to do during the COVID-19 lockdown on MultiBriefs: Exclusive.

    SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Article: The danger in believing it ‘won't happen here’. Linda discusses preparedness in times of crisis on MultiBriefs: Exclusive.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats