Top of Mind Thursday, April 8, 2021: Building Blocks

Last week, President Joe Biden introduced a $2 trillion plan to invest in American infrastructure.

Leverage2Market LogoThe plan includes money for housing, electric vehicles, roads and bridges, schools, the electrical grid, public transit, railways, high-speed broadband, and more.

It’s a huge investment, and it’s unlikely to pass Congress in its current state. Still, whatever is finally passed will be a huge boost to jobs and the economy–in addition to improving our daily lives.

Over the last few years, we’ve seen what happens when the electrical grid is overwhelmed, or roads and bridges crumble. COVID-19 taught us how important high-speed broadband is to basic participation in school and work in today’s world, and why modern ventilation in school buildings is not a want but a must.

These issues have been put off time and time again, because this is such a huge endeavor. But the problem is, if you don’t take the first step, the big problems not only remain, they continue to get worse as time goes on.

In one sense, it doesn’t matter where we start to improve on infrastructure, just that we actually get started. With as many building blocks as possible.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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