Top of Mind Thursday, April 22, 2021: Verdicts, Vaccines, and Vulnerability

Since 1970, April 22nd has been Earth Day–a day to focus on improving the environment for us and the generations that will come afterward.

Leverage2Market LogoThis year, while there is still much need to address topics like climate change and pollution, we have other toxic environmental issues with which to contend.

There’s a new hazard in the air we breathe. More than 3 million people have died from COVID in the last 15 months. We now have several safe and effective vaccines, which are stopping the spread of the virus. But we’re also rapidly approaching the point where we will have vaccinated those who agree to participate–and still not hit the right levels for herd immunity.

Then there’s the question of what happens when you can’t breathe at all. On Tuesday, a jury in Minneapolis found former police officer Derek Chauvin guilty on all 3 counts in the murder of George Floyd. The evidence was overwhelming. What was surprising was how much concern there was that, in spite of video evidence, there was no guarantee a White policeman would be convicted of killing a Black man.

Even during the trial, we saw another unarmed Black man killed just blocks away from the courthouse in Minneapolis–and other similar incidents continue to pile up. One guilty verdict doesn’t solve the problem: it just points out how much work we need to do.

Statesman Winston Churchill said it best:
“This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

We are vulnerable in many ways. Let’s use this year’s Earth Day to continue our work to improve all of the environmental factors in our lives.
Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.

    Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Global Business Opportunities Now Springing Up Everywhere" - Linda advises that now is the time to profitably leverage last year's experiences. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats