Leveraging Online Strategies to Break Into New Markets

Sherry Prescott-Willis

Sherry Prescott-Willis

Expanding into a new market can be time-consuming and challenging but with an abundance of online free tools, businesses now have an even greater opportunity to reach new markets quicker and with greater ease.  What’s the best approach for moving into a new market with little to no expertise in a desired target area? How do you successfully attract new customer segments online?

Join us for the next BMA Marketing Strategy Roundtable when Sherry PrescottWillis, marketing consultant and author of Market This!, will offer tips and strategies to help strengthen the focus on the marketing messages necessary to attract new market segments. Sherry will also discuss practical tools and techniques to keep your online presence in front of new market segments.

Attendees will learn:

  • Key drivers for attracting a new market segment  online regardless of your expertise
  • How to develop a solid online marketing message for new market customers
  • Online tools and techniques to help you get you noticed by new market audiences today
  • Case Study success stories of companies that have used online tools to break into market segments

BMA Members: $15/person*
BMA Partners: $20/person*
Non-Members: $30/person*

(please register in advance–additional fee will be charged for day-of-event-walkins.

Date: Tuesday, Februray 22
Time: 8:30 a.m. to 10:00 a.m.
Location: Scott’s Seafood Restaurant and Grill, Palo Alto CA

Register now

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