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Tag Archives: Christine Crandell
Customer Experience: Are You Ready for the New Journey?
Christine Crandell President New Business Strategies www.newbizs.com Christine Crandell, president of B2B strategy and customer experience firm New Business Strategies, leads client services teams serving customers worldwide. She has keynoted and spoken on building customer-centric organizations, aligning sales and marketing, … Continue reading
Posted in Podcasts
Tagged chief customer officer, Christine Crandell, content management, customer experience, customer-centric, journey map, Linda Popky, marketing thought leadership, relationships, sales compass, technology
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Lessons from the Aligned: CEO Impact on Sales & Marketing Strategy
Christine Crandell In the never-ending quest to find companies that know how to keep sales and marketing aligned, there are a handful of companies that have achieved this goal. Their CEOs aren’t gracing the cover of business publications, keynoting conferences, … Continue reading
Posted in Marketing Strategy
Tagged Accept Corporation, CEOs, Christine Crandell, Linda Popky, marketing strategy, NorCAL BMA, sales/marketing alignment
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