Lessons from the Aligned: CEO Impact on Sales & Marketing Strategy

Christine CrandellChristine Crandell

In the never-ending quest to find companies that know how to keep sales and marketing aligned, there are a handful of companies that have achieved this goal. Their CEOs aren’t gracing the cover of business publications, keynoting conferences, or running for government office. They are remarkable in their achievements and their perspectives are a breath of fresh air. What makes them different from other CEOs? How does their approach to alignment create a cohesive, well-functioning organization?

Join us for the next NorCAl BMA Marketing Strategy Roundtable, Sept 28 at 8:30 am when Christine Crandell, Senior Vice President of Global Marketing at Accept Corporation, shares
what she’s learned on sales/marketing strategic alignment from her research with CEOs and
board-level executives.

Date: Tuesday, September 28th
Time: 8:30 a.m. to 10:00 a.m.
Location: Scott’s Seafood Restaurant and Grill, Palo Alto CA

Please register in advance. An additional fee will be charged for day-of-event walk-ins.

Register now.

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