What’s New
Article: Plagiarism or Sloppiness: What Happened to Jill Abramson's Merchants of Truth?. Linda discusses lessons that anyone who produces work to be published should follow.
Article: Who blinked? Business lessons from the recent government shutdown. Linda discusses what business people can learn from the government shutdown. on MultiBriefs: Exclusive.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.
Podcast: Linda Popky interviews Carla Hall who discusses her journey through the culinary world from chef to author to celebrity. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: When Uncontrolled Friction is Destructive. Create a situation where constructive friction can survive. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: mindset
Is Your Leader’s Brand A Barrier or Catalyst to Organizational Performance?
Hugh Blane President www.clarisconsulting.net Hugh Blane is the President of Claris Consulting and the go-to-expert for converting human potential into accelerated business results. His work centers on helping executives and entrepreneurs challenge assumptions, jettison complacency, and catapult growth. He’s the … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged Claris Consulting, employee engagement, Hugh Blane, Linda Popky, marketing thought leadership, mindset, performance, transformational leadership
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Letting Things Sit: Secrets to Improve Writing Quality and Productivity
Anne Janzer Author and Writer www.annejanzer.com Anne Janzer is a consultant and professional writer who has worked with more than a hundred technology companies. She is the author of the books Subscription Marketing: Strategies for Nurturing Customers in a World of … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged Anne Janzer, brain, Linda Popky, marketing thought leadership, mindset, subscription marketing, writer’s process, writing, Ziegernick effect
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