Top of Mind Thursday – January 5, 2023: The Definition of Insanity

Leverage2Market Logo

As of this morning, the US House of Representatives has voted seven times to elect a Speaker for the new term. . . without any candidate getting the majority vote required to win.

Kevin McCarthy has clearly been the top candidate for this position since the Republicans regained control of the House in last November’s elections. Yet, he can’t come to terms with members of his own party who have publicly said they would not support his candidacy and have chosen to vote for a different candidate instead.

This is the first time in a century this has happened. It’s not clear how it will be resolved, because all parties appear to be firm in their positions: McCarthy won’t step away, the dissident Republicans won’t vote for him, and neither will the Democrats. Meanwhile, Congress is on hold till this is resolved.

Albert Einstein famously said the definition of insanity is doing the same thing time and time again and expecting different results.

While this may be a very public extreme example, in reality, we all face this problem in our day-to-day lives. Have you ever had a medical problem that wasn’t easily diagnosed, and required visits to multiple doctors–all of whom start by repeating the same diagnostic tests, again and again? How many times have you called customer support and been asked the same standard questions, time and time again, even though that didn’t resolve the issue?

This is the time of year when many people make resolutions about eating better, exercising more, or giving up harmful habits, like smoking. Yet, they take the same steps each January that didn’t work the previous year…and are frustrated to find themselves no better this year than last.

To move forward, you have to let go of what’s keeping you stuck. In many cases, it’s a belief that this should be the answer and therefore we’re going to try it again and again and again.

What tried-and-true and unsuccessful activities are you bringing forward into the new year? Time to jettison them. Anything else is just insane.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats