What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: employee engagement
Is Your Leader’s Brand A Barrier or Catalyst to Organizational Performance?
Hugh Blane President www.clarisconsulting.net Hugh Blane is the President of Claris Consulting and the go-to-expert for converting human potential into accelerated business results. His work centers on helping executives and entrepreneurs challenge assumptions, jettison complacency, and catapult growth. He’s the … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged Claris Consulting, employee engagement, Hugh Blane, Linda Popky, marketing thought leadership, mindset, performance, transformational leadership
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Perks Don’t Help: How to Handle the 2/3 of American Employees Who are Not Engaged at Work
Ruth Ross President R Squared Resources www.ruthkross.com Ruth Ross is a respected thought leader who writes and speaks on achieving high engagement and the need to cure the disengagement affliction that is spreading uncontrollably in today’s global workforce. Ruth spent … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged Coming Alive, disengaged employees, employee engagement, fence sitters, Linda Popky, marketing thought leadership, R Squared Resources, Ruth Ross
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