Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey

Lorie LoeLorie Loe

Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world?

Join us on Tuesday May 25th at Scott’s Seafood in Palo Alto for the next meeting of the NorCal BMA Marketing Strategy Roundtable with Lorie Loe, president of Eccolo Media.

Lorie will present findings from the Eccolo Media 2009 B2B Technology Collateral Survey, in which technology buyers were asked when and how they consumed marketing collateral, what made it influential on the sales process, and which collateral types they preferred.

You’ll learn:

  • What collateral type technology buyers find most influential–and why
  • When in the sales cycle they’re most likely to consumer your marketing communications assets
  • How influencers differ from decision makers when consuming content
  • The channels (web, direct response, social media, etc.) from which they’re most likely to get collateral

We meet at 8:00 am on the last Tuesday of the month at Scott’s in Palo Alto.

Register now.

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