Top of Mind Thursday – February 3, 2022: If You Give a Maus a Cookie…

According to the children’s book, if you give a mouse a cookie, he’ll ask for a glass of milk, then a straw, then a napkin, etc. One thing leads to another.

Leverage2Market LogoThis past week, the book Maus, the only graphic novel to ever win a Pulitzer Prize, was banned in Tennessee schools because of language and nudity. Mausi tells the story of the author’s father’s experiences through the Holocaust. It has received widespread acclaim since it was published in 1980.

The Tennessee school board said the book, part of a curriculum focused on the Holocaust, contained “unhealthy and unwise” content. Well, yes, the Holocaust was a pretty unhealthy and unwise situation–given that nearly 11 million people (six million of whom were Jews) were killed.

Here’s the problem: Many of the most important lessons we need to learn from history don’t involve nice, neat, healthy, and happy content. That doesn’t mean we should ban them. On the contrary, those are the areas we need to focus on more deeply–so people understand what happened and we ensure those things don’t happen again.

And here’s what happens when you try to avoid unpleasant history…If you give a Maus a ban, then he’ll get much more attention, people will start to wonder what all the fuss in about, and the book will become the #3 selling book on Amazon today (out of more than 48 million books!).

After all, one thing leads to another.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats