Playing on the Same Team: Why Marketing is Key to a Healthy Sales Ecosystem

Karen Jackson
President
Jackson Solutions LLC
www.jacksonsolutions.com

Karen Jackson is the founder of Jackson Solutions LLC, a sales growth advisory firm whose mission is to help small and lower middle-market B2B business owners drive top line revenue profitably. Drawing on her breadth of experience as a CEO, entrepreneur, and sales executive, Karen helps CEO’s reinvigorate their organizations by uncovering their obstacles to growth, and developing immediate, practical, actionable strategies for accelerating revenue.

In this podcast, Karen talks about some of the reasons companies have trouble integrating sales and marketing—and how that hurts profitability. She introduces us to the idea of a sales ecosystem and explains why it’s so important for organizations to understand all the touchpoints between sales and other functions.


ListenListen to this podcast.


This entry was posted in Marketing Thought Leadership Podcast, Podcasts and tagged , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: Putting on the best virtual conference — Part 1: A successful pandemic pivot. Linda discusses the steps on how to put on a virtual conference on MultiBriefs: Exclusive.

    Article: Putting on the best virtual conference — Part 2: Learning to be more virtually perfect. Linda discusses the key learnings from holding a virtual conference on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Rebecca Friese who talks about what really makes a good culture and tells us how the pandemic has impacted work and culture. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Feed Their Needs: Put Customers First for Rapid Growth Next Year" - Linda recommends to find an unmet need and fill it. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats