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Tag Archives: trustworthy
Top of Mind Thursday – January 19, 2023: Can You Believe This?
Recently elected NY Congressman George Santos appears to have lied about his ethnic background, his education, and his work experience. But that was only the beginning. Now, stories are coming out about how he may have committed check fraud in … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged congress, George Santos, honesty, trust gap, trustworthy
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Who Can You Trust? Building Credibility in an Age of Cynicism
Margot Bloomstein Appropriate, Inc. appropriateinc.com Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of Content Strategy at Work and the recently released Trustworthy: How the Smartest Brands Beat Cynicism and Bridge … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged consumer cynicism, content strategy, Linda Popky, Margot Bloomstein, marketing thought leadership, trust gap, trustworthy, vulnerability
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