Author Archives: Leverage2Market

Top of Mind Thursday – November 24, 2022: Thankful

Wishing you a happy Thanksgiving holiday–a time to be thankful for all we have in our lives. Subscribe to this newsletter. Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage … Continue reading

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Top of Mind Thursday – November 17, 2022: The Laws of Nature

There’s a bit of panic in Silicon Valley these days. Tech companies from Meta/Facebook to Amazon to Twitter have announce large-scale layoffs–in some cases, for the first time in their history. Crypto is in freefall, with FTX declaring bankruptcy this … Continue reading

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Top of Mind Thursday – November 10, 2022: Great Expectations

It’s a well-known fact that in the US, the party not in power always regains a significant number of seats in Congress during mid-term elections. It’s a well-known fact that in the US, the party not in power always regains a significant number of … Continue reading

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Top of Mind Thursday – November 4, 2022: Two Sides of the Same Pill

Yesterday, when I walked into my local CVS to pick up a prescription, I found 7 people in line in front of me. Immediately, my blood pressure went up. How long would this process take? How much time would I … Continue reading

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