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Author Archives: Leverage2Market
Top of Mind Thursday – November 24, 2022: Thankful
Wishing you a happy Thanksgiving holiday–a time to be thankful for all we have in our lives. Subscribe to this newsletter. Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged gratitude, Happy Thanksgiving, holidays, thanksgiving, Thanksgiving Day
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Top of Mind Thursday – November 17, 2022: The Laws of Nature
There’s a bit of panic in Silicon Valley these days. Tech companies from Meta/Facebook to Amazon to Twitter have announce large-scale layoffs–in some cases, for the first time in their history. Crypto is in freefall, with FTX declaring bankruptcy this … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged economy, layoffs, marketing in a recession, Silicon Valley, technology companies, technology organizations
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Top of Mind Thursday – November 10, 2022: Great Expectations
It’s a well-known fact that in the US, the party not in power always regains a significant number of seats in Congress during mid-term elections. It’s a well-known fact that in the US, the party not in power always regains a significant number of … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Democratic candidates, election, politicians, politics, Republican, U.S., US election, voting
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Top of Mind Thursday – November 4, 2022: Two Sides of the Same Pill
Yesterday, when I walked into my local CVS to pick up a prescription, I found 7 people in line in front of me. Immediately, my blood pressure went up. How long would this process take? How much time would I … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged brand loyalty, customer experience, customer loyalty, customer retention, customer service, pharmacy
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