Top of Mind Thursday November 5, 2015: On a First Name Basis

Top of Mind Thursday

On Tuesday, I heard Oprah speak at a conference in San Jose. Yesterday, I was at a reception for Hillary.

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I don’t have to tell you their last names–you know who they are. Just like Madonna and Sting in the music world, there are a small group of people whose first names have become so well known they are in fact a brand.

Apple doesn’t need a modifier–we know who they are. Same thing with Nordstrom’s.

Where are you on the brand recognition scale and what can you do to get customers on a first name basis with your brand?

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linda@popky.com
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