Top of Mind Thursday November 14, 2013: Post Office Delivers For Amazon

Top of Mind Thursday
In a story reminiscent of man-bites-dog, Amazon is implementing Sunday delivery of packages for the holiday season…through the US Postal Service.

Leverage2Market LogoThe Post Office has been bleeding red ink for years, and recently tried to cut back delivery from six to five days a week. However, the arrangement with Amazon is a win-win-win: Customers in the cities targeted for this service get timely delivery of packages during the holidays, Amazon earns kudos for service and responsiveness, and the US Postal Service gets a much-needed source of new revenue.

This out-of-the-box thinking is one reason Amazon continues to lead the pack in the ecommerce space. Anyone could have done this, but no one else was innovative enough to consider this kind of public-private partnership.

What kind of innovative, creative solutions can you implement to make your customers more satisfied, and more successful? How can you deliver value that is above and beyond what others offer?

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linda@popky.com
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