Top of Mind Thursday May 25, 2017: Nesting

Top of Mind Thursday

Last week, I had a Nest learning thermostat installed in my house.

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There was nothing really wrong with my previous thermostat. Except that it practically required a degree in thermostat management to set temperatures for each time of day, every day of the week. Then, if something changed, you had to start all over or manually override all those great settings. And you had to manually choose heat or cool–no way to do both.

I wondered if Nest would live up to the hype. For the first couple of days, I was adjusting the temperature frequently. Now it’s a little too warm, now it’s a little too cool. Then, yesterday I realized I only had to do this once all day. Wow. This thing really is learning what I need.

By being more efficient, Nest will probably also lower my energy bills. But that isn’t nearly as satisfying as not having to continuously play with a thermostat to get things right–and guess what, the temperature is where I want it to be!

Where are the opportunities for you to study your customers’ businesses and learn how better to engage with them? Are you and your team taking advantage of this learning to be better in tune with your customers needs? How can you make your customers feel more cozy and comfortable?

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