Top of Mind Thursday March 6, 2014: Enduring, Not Endearing

Top of Mind Thursday
Last week, a misguided post from a teenager cost her father an $80K judgment award from his previous employer.

Leverage2Market LogoThe judgment had stipulated confidentiality, with the judgment becoming void if the terms were made public.

The parents shared the information with their daughter, who in turn created a Facebook post that discussed the case and referred to her parents and the school involved by name. According to the judge, that violated the terms of the agreement, and he nullified the settlement.

We’ve seen this happen before: Employees tweeting nasty comments about customers or employees, individuals posting inappropriate pictures that cost them their jobs. Too many people have still not learned the lesson. Presume whatever you put online may be seen by anyone and everyone, not just today or tomorrow but way into the future.

The Internet is enduring, not endearing. Don’t post anything–written, visual, audio or video–that you wouldn’t want to be associated with for a very long time.

GET A MARKETING MAKEOVER! Use The Force Workshop April 8: Leverage Marketing Gravity to Build Your Consulting Practice. Learn More.

To subscribe, please click here.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats