Top of Mind Thursday March 5, 2015: A Rare Brand Experience

Top of Mind Thursday

Last week I had the opportunity to eat at a restaurant in Tampa, FL called Bern’s Steakhouse.

Leverage2Market LogoInside a white nondescript building is an incredibly well-tuned operation…from the extensive menu (yes, there’s more than steak!) to impeccable service, the world’s largest private wine collection, and a separate dining area just for desserts.

My local colleagues had arranged a kitchen and wine cellar tour for us where we learned that all servers intern in the kitchen for 18 months before they are allowed to wait on guests. Our server that evening was a captain who proudly told us he had been working at Bern’s for over 40 of the restaurant’s 59 years in operation.

From the moment we walked in the door, we received an outstanding dining experience with an amazing attention to detail. No wonder this is a Tampa institution.

Unfortunately, this type of attention to customer service is rare in today’s environment. But imagine how your organization could benefit by providing customer experience that is this well done.


My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, will be available March 24. Preorder now.


To subscribe, please click here.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats