Last weekend I was a featured presenter at the American Marketing Association’s International Collegiate Conference in New Orleans.
I spoke to the students about how to stand out above the noise in the job marketplace, and I also spoke to a group of faculty.
I engaged the faculty in a lively discussion about changing the conversation about marketing….how to train the next generation of marketers to make sure we have the right talents and capabilities, in order to put new graduates into the market with the best foundation possible.
The working environment is changing for most industries and functions. The training that worked just a few years ago won’t fly in the future. How are you preparing your workforce to be successful moving forward? Are your teams taking the right steps now to be effective contributors later? It’s a conversation worth having.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
