Top of Mind Thursday March 17, 2016: Standing Out

Top of Mind Thursday

Three times this week I’ve had the opportunity to talk to consultants about how they can stand out in the marketplace and be heard above the noise.

Leverage2Market Logo

It’s always a pleasure to help other consultants be more effective in sharing their value with potential clients. What’s interesting is how the key concepts are similar regardless of the area of consulting expertise–or even if I’m talking to consultants, students, employees, or large corporations.

To stand out, you need to have a great product or service that is of value to your target market. You need to understand the market you’re selling into and how what you offer is of value to others. You need to build a brand that your clients can relate to and you need to effectively communicate that to your target market.

None of this is rocket science, but if you don’t do the basics, your message and offering will be drowned out in today’s loud, crowded environment–no matter how good you are.

To subscribe, please click here.


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats