This past week Facebook revealed it had conducted a psychology experiment of sorts on roughly 600,000 users–altering their news feeds to prevent certain words or phrases from appearing.
The goal was to determine whether reading about friends’ positive or negative comments impacted how users felt about their own lives.
There’s been shock and outrage at this announcement: How could Facebook do those types of things without letting us know?
The answer is Facebook does this kind of thing ALL THE TIME. The company is continuously tweaking its algorithms for what content is displayed on a newsfeed–much the same way Google tweaks the content for what is displayed on a specific search.
That doesn’t mean we should avoid these tools. But it does mean we need to be aware that what we see on the screen may not be the full story.
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