Top of Mind Thursday July 19, 2018: Amazon Goes to the Dogs

Top of Mind Thursday

Some things should really never happen. Like a local sushi restaurant running out of rice. Or KFC running out of chicken during a promotion in the UK. 

Leverage2Market Logo
But who would ever expect Amazon to run out of web capacity on Prime Day–the day it created to promote a Black Friday in July frenzy? Instead of getting to the deals they wanted, for hours millions of shoppers saw a parade of dogs cross their browsers. Cute, but not what they expected.


Maybe Amazon should blame their web services provider who is, let’s see..Amazon Web Services. Uh-oh.


Today, nearly 1/3 of all cloud infrastructure runs on AWS. So how can the world’s largest provider of web services not be able to allocate enough bandwidth to its own biggest day of the year sale?


We often spend time worrying about failure. But we don’t always plan for how to handle unbridled success.


I’m sure Amazon is analyzing what went wrong and making changes for the future. KFC used humor to soothe customers who didn’t get their bucket of chicken. But not everyone who suffers a massive failure gets customers to come back again. There are plenty of sushi restaurants in the world–why go back to the one without rice?


Are you prepared to handle success? Or will your business go to the dogs?


To subscribe, please click here.


Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats