Top of Mind Thursday February 27, 2014: We Don’t Serve Your Kind Here

Top of Mind Thursday

Yesterday Arizona Governor Jan Brewer vetoed a bill that would have allowed AZ businesses to use religious beliefs to deny service to gay customers.

Leverage2Market LogoIt was a relief to see Brewer do the right thing, but extremely disturbing to see such a discriminatory piece of legislation pass in the first place.

We’ve been down this road before. It was not that long ago that people of color were denied service in restaurants and hotels, or that “high end” establishments had signs that said NJ or D, which stood for “No Jews or Dogs.”

It is to our testament as a nation that we have rejected this kind of discrimination in the past. There’s no excuse for instituting such policies now.

Furthermore, from a business perspective, why on earth does the sexuality of your customers matter? Your customers are your lifeblood–what keeps you in business and pays the bills. Their race, religion, gender, national origin, or sexuality is totally irrelevant. Treat them like a precious commodity that needs to be nurtured. If you don’t, your competitors will.

EARLY BIRD DISCOUNT EXPIRES 3/1: Use The Force Workshop: Leverage Marketing Gravity to Build Your Consulting Practice. April 8. Learn More.

To subscribe, please click here.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.

    Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.

    Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Nominations Open for Advancing Consulting Award" - Linda Popky says this award will acknowledge the work done by sole practitioners. – Read release.

    Podcast: Linda Popky interviews Lindsay Pedersen who discusses why a lack of focus is a problem for many brands. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats