Top of Mind Thursday February 26, 2015: Leading Onward

Top of Mind Thursday

On the heels of Patricia Arquette’s pay equity comment during the Academy Awards, I had the opportunity to participate in Watermark’s LeadOn conference in Santa Clara.

Leverage2Market LogoAn audience of over 5000 people (mainly women) heard speakers like Hillary Rodham Clinton, Jill Abramson, Kara Swisher, and Brene Brown discuss the issue of why there are not more women in leadership positions in Silicon Valley, as well as why pay inequalities persist in technology companies as well as across the countries.

There are no easy fixes, or the problem would already be solved. However, the first step to addressing any serious condition is to expose the situation and continue to shine light and attention where needed.

It’s not a question of us vs. them, winners or losers, or leaning in, out, and around. It’s a matter of maintaining focus and leading onward.

My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, will be available March 24. Preorder now.

To subscribe, please click here.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats