Top of Mind Thursday February 26, 2015: Leading Onward

Top of Mind Thursday

On the heels of Patricia Arquette’s pay equity comment during the Academy Awards, I had the opportunity to participate in Watermark’s LeadOn conference in Santa Clara.

Leverage2Market LogoAn audience of over 5000 people (mainly women) heard speakers like Hillary Rodham Clinton, Jill Abramson, Kara Swisher, and Brene Brown discuss the issue of why there are not more women in leadership positions in Silicon Valley, as well as why pay inequalities persist in technology companies as well as across the countries.

There are no easy fixes, or the problem would already be solved. However, the first step to addressing any serious condition is to expose the situation and continue to shine light and attention where needed.

It’s not a question of us vs. them, winners or losers, or leaning in, out, and around. It’s a matter of maintaining focus and leading onward.

My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, will be available March 24. Preorder now.

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