Top of Mind Thursday, February 18, 2021: Baby, It’s Cold Inside

This week, the rest of the country watched in horror at the situation unfolding throughout Texas.Leverage2Market LogoExtreme weather conditions resulted not only in unusual amounts of snowfall, but exceedingly cold temperatures–close to zero degrees Fahrenheit—which nearly brought down the entire state electrical grid. Pipes froze and burst, families were forced to burn furniture to stay warm or sleep in their cars, critical emergency equipment stopped working, and those that went to shelters risked exposure to COVID in group settings.

Other parts of the Midwest suffered through this weather front as well, but in places like Illinois or Minnesota, these conditions are somewhat expected and the local areas are better prepared. There was nearly a week’s notice that this storm would hit Texas–but that didn’t seem to make a difference in terms of preparation.

There will be plenty of blame to go around once the skies clear and the weather warms. But the more important question is whether there will be behavior change moving forward. The issue is not whether or not to believe in climate change–but how to deal with extreme weather situations as they occur.

On a similar subject, once COVID is controlled, will we take appropriate actions to prevent and prepare for the next global health crisis? What will it take for us to sit up and pay attention?

Those who think it isn’t necessary to prepare for these type of events face a cold, hard reality sooner rather than later. Ice cold, in fact.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats