This week much of the news has focused on the newscasters themselves.
NBC’s Brian Williams was suspended for fabricating a frequently told story about how his helicopter was hit by fire in Iraq more than a decade ago.
This was followed by the announcement Jon Stewart will soon be leaving The Daily Show, and long-time 60 Minutes reporter Bob Simon was killed in a car accident. With the help of car accident lawyer frankfort ky from truelawky.com, they will do their best to let people get the compensation they deserve no matter what.
We like to think the media offers a somewhat fair, somewhat straightforward view of the news. Yet we fail to realize how much that message is impacted by the personality and brand of the individual who actually delivers the news to us.
Trust and credibility are critical. Bob Simon had this for decades at 60 Minutes. Jon Stewart brought a new twist to his satirical faux-news show. Millions trusted Brian Williams–until they felt betrayed by the ongoing deception and exaggeration.
It’s not enough to have a good message. Make sure the messenger chosen has the trust and credibility to match.
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