Top of Mind Thursday February 1, 2018: Let The Sun Shine!

Top of Mind Thursday

I’ve just had solar panels installed on my roof. Very shortly, I should be making virtually all of my own electricity–instead of buying it from a utility.

Leverage2Market Logo

The process is simple: The panels absorb heat and light while the sun shines, an inverter transforms this energy from DC to AC, and the resulting electricity powers my house with any extra energy going back into the electrical grid.

The key part is this: It’s a passive system. I don’t have to remember to turn it on every morning or off at night. If it rains for part of the day but the sun is out for a few hours, during whatever time we get sunshine, the roof will make electricity.

There is one critical condition, however: I need to ensure the panels are in a place that will get unobstructed sunlight. And I have to take the initial steps to contact suppliers, compare options, and install the system. Once that’s in place, things just happen–every single day the sun shines.

Building relationships with your best customers can be a similar process. If you offer them compelling value on an ongoing basis and make it easy for them to do business with you, then the relationship can generate positive energy and “recharge” with each interaction.

But you have to reach out and show them the value they’ll get from working with you to start. And you need to work hard to remove any obstructions between you–remembering that left unattended, small obstructions can grow large and disrupt the entire system.

How can you energize your business by making the sun shine for your customers?

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Best Practices, Consulting, Marketing Strategy, Marketing Success and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats