I’ve just had solar panels installed on my roof. Very shortly, I should be making virtually all of my own electricity–instead of buying it from a utility.
The process is simple: The panels absorb heat and light while the sun shines, an inverter transforms this energy from DC to AC, and the resulting electricity powers my house with any extra energy going back into the electrical grid.
The key part is this: It’s a passive system. I don’t have to remember to turn it on every morning or off at night. If it rains for part of the day but the sun is out for a few hours, during whatever time we get sunshine, the roof will make electricity.
There is one critical condition, however: I need to ensure the panels are in a place that will get unobstructed sunlight. And I have to take the initial steps to contact suppliers, compare options, and install the system. Once that’s in place, things just happen–every single day the sun shines.
Building relationships with your best customers can be a similar process. If you offer them compelling value on an ongoing basis and make it easy for them to do business with you, then the relationship can generate positive energy and “recharge” with each interaction.
But you have to reach out and show them the value they’ll get from working with you to start. And you need to work hard to remove any obstructions between you–remembering that left unattended, small obstructions can grow large and disrupt the entire system.
How can you energize your business by making the sun shine for your customers?
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