Top of Mind Thursday August 8, 2019: Fighting the Epidemic

Top of Mind Thursday




In less than two weeks, we’ve had mass shootings in Gilroy, CA, El Paso, TX, and Dayton, OH.

Leverage2Market LogoThese are just the latest in an epidemic of violence. According to the Gun Violence Archive, in 2019 alone there have been more than 250 mass shooting in the US–more than one per day. Over 240 people died; almost 1000 were injured.

The incidents seem to be getting closer together and more deadly. And the carnage is ongoing at such a rate that people cannot absorb the enormity of what’s happening. Shootings occur in schools, stores, music and food festivals, shopping malls, and places of worship, among others. No location seems immune.

Maybe it’s time to reframe this issue. Rather than considering this as gun control vs. second amendment gun rights, let’s look at this as a public health crisis.

In 2018, we removed all romaine lettuce from store shelves because 5 people died of e.coli poisoning. In 2010, Toyota recalled more than 8 million vehicles because 34 people died as a result of unexpected acceleration. In 1982, Johnson & Johnson recalled 31 million bottles of Tylenol after only 7 people died due to product tampering.

We don’t tolerate fatal incidents in our food, our medicines, or the vehicles we drive. We also didn’t permanently banish lettuce, acetaminophen or Toyota cars. We’ve put warning labels on cigarettes and restricted the sale of alcohol to people less than 21 years old.

At the current rate, the gun violence epidemic will kill close to 500 people this year, and injure double that number. Epidemics aren’t stopped with thoughts and prayers, but with a focused, concerted effort to identify the source and address it.

No one is suggesting all guns should be banned. But isn’t it time we worked together to address the biggest health crisis of our lifetime?

How do you act in a climate of change? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats