Top of Mind Thursday August 23, 2018: Losing a Good Neighbor

Top of Mind Thursday

This week those of us in Northern California lost  one of our favorite retailers, home improvent and garden supplier Orchard Supply Hardware (OSH).Leverage2Market Logo

OSH was founded 87 years ago as a co-op for farmers and was a mainstay in many of our communities. The stores were stocked with great products and friendly people who were actually both knowledgeable and helpful. Their ads told us not to get lost in a big box store, and they were right.

OSH had struggled financially for many years and was bought by the Lowe’s chain five years ago out of bankruptcy. When Lowe’s started opening new stores and remodeling old ones, we thought this is good news.

This week, the company unexpectedly announced it would shut down all 87 stores by the end of the year. They said they’ll offer many OSH employees jobs at nearby Lowe’s locations.

Here’s the problem: It’s unlikely OSH employees will be a good fit for Lowe’s. OSH people took time to talk to customers, to understand the problem, and to help customers work out a solution. They knew where every product was located and who in the store was the expert in that area. They were the antithesis of the people you find in big box stores–who cover much too much territory to fulfill the same kind of function.

OSH customers aren’t necessarily a good fit for Lowe’s either. They appreciated the 1:1 experience and consciously chose to shop at OSH instead of Lowe’s or Home Depot.  And Lowe’s main business isn’t exactly healthy today either.

We see many of our favorite retailers disappearing–leaving consumers with limited choices. But this means there are now opportunities for new players to come in and offer outstanding in-person customer experiences.

Let’s hope that happens soon–before we are all lost inside a big box store.

To subscribe, please click here.

Contact me to find out how to get heard above the noise.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.

    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats