As of this morning, that number was over 325,000, resulting in a backlog of over $10 billion, for a car no one has yet seen, from a company that is only a few years old and nowhere near profitable.
How did they do this? By building an image of a fun yet functional, sexy yet sustainable brand that is now available to the masses. By making it easy and affordable to join the cool tribe that is already out on the road driving those sleek Model S models. Think Apple for electric cars.
Will Tesla deliver in a timely fashion? Or, even at all? Too soon to tell. But it’s fun to watch.
What can you do to make customers line up to give you money for a product you haven’t even built yet?
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