Top of Mind Thursday April 30 2015: The Sound of Silence

Top of Mind Thursday

Yesterday, for the first time in the history of Major League Baseball, two baseball teams played a game in front of a live audience of none.

Leverage2Market LogoBecause of this past week’s violence in Baltimore following the death of Freddie Gray in police custody, the decision was made for the Orioles and White Sox to play to an empty stadium. The goal was to avoid potential violence in the proximity of Camden Yards, and to comply with a citywide curfew.

The first two games in this series were cancelled because of the same protests, yet it was the game played with no audience that captured the attention. That’s because cancelling a game happens all the time; playing one to a purposely empty house is not.

By doing something totally different, Baltimore and Orioles sent the message that this was not business as usual. Sometimes the best way to stand out above the noise is without absolute silence.

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