Top of Mind Thursday April 30 2015: The Sound of Silence

Top of Mind Thursday

Yesterday, for the first time in the history of Major League Baseball, two baseball teams played a game in front of a live audience of none.

Leverage2Market LogoBecause of this past week’s violence in Baltimore following the death of Freddie Gray in police custody, the decision was made for the Orioles and White Sox to play to an empty stadium. The goal was to avoid potential violence in the proximity of Camden Yards, and to comply with a citywide curfew.

The first two games in this series were cancelled because of the same protests, yet it was the game played with no audience that captured the attention. That’s because cancelling a game happens all the time; playing one to a purposely empty house is not.

By doing something totally different, Baltimore and Orioles sent the message that this was not business as usual. Sometimes the best way to stand out above the noise is without absolute silence.

To subscribe, please click here.

Marketing Above the NoiseMy new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.

Download a FREE chapter now.

What people are saying.

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats