Top of Mind Thursday April 23, 2015: There’s Always Someone Watching

Top of Mind Thursday

One of my favorite lines in the movie Ocean’s Eleven is when Julia Roberts says to her boyfriend, nasty casino operator Andy Garcia, “You of all people should know, in a casino, there’s always someone watching.”

Leverage2Market LogoWe’re seeing a different side to police-citizen altercations now that police are wearing body cams and onlookers are shooting real-time video with their cell phones. This is particularly important when one of the participants is no longer alive to tell their side of the story. Click here.

But what if we extrapolate beyond the police force? What if we act as if all of our business interactions were able to be captured and put on display for the entire world to see?

I’m not advocating that consumers wear body cams when shopping. But I am suggesting that we remind employees that anything they say or do can be captured and reported upon online. Everything they do has always represented the company and the brand. It’s just now we can be sure that someone will always be watching.

To subscribe, please click here.

Marketing Above the NoiseMy new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.

Download a FREE chapter now.

What people are saying.

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats