Top of Mind Thursday April 20, 2017: A Long, Long Run

Top of Mind Thursday

On Monday, 70-year-old Kathrine Switzer completed the Boston Marathon–50 years after she became the first female runner to officially do so.

Leverage2Market Logo

In 1967, Switzer registered using her initials, which means it wasn’t until she started to run that race officials realized what was happening. They then tried to grab the number off her back and remove her from the race, but she kept going.

In the intervening half century, Switzer has completed 40 marathons–and women’s sports have gone from being an after thought to an expected part of athletic competition. Women compete in the full range of sporting events, even in sports like wrestling and boxing that were considered men-only events not that long ago. Women made up over 45% of the official participants in this Monday’s marathon.

Switzer’s number, 261, was retired after the event, but her effort goes on. Women have made great strides in the last 50 years, but they haven’t achieved full parity with men’s sports yet. And so the long, long run continues.

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats