Top of Mind Thursday April 16, 2015: And They’re Off!

Top of Mind Thursday

The 2016 Presidential Campaign just kicked into high gear with announcements of new candidates on both sides of the aisle.

Leverage2Market LogoFormer Secretary of State Hillary Rodman Clinton announced her much anticipated candidacy on the Democratic side, while Ted Cruz, Rand Paul, Jeb Bush, and Marco Rubio have thrown their hats into the Republican ring, and others are expected to join them.

An open primary with no incumbent involved is a great opportunity to watch the political marketing and branding process unfold. Each candidate will work hard to sell the American public on their version of what American needs. Each will attempt to capture voters’ imaginations with their messages and slogans. Over the next year, this group will grow in size, then shrink down to just 0ne candidate from each party.

It’s a fascinating quadrennial exercise. No matter what your political leanings, grab some popcorn, put your feet up, and get ready for a fun ride.

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