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Article: An Empire Crumbles: Why the Jussie Smollett Situation Matters for Business. Linda discusses the business lessons that can be learned from this case on C-Suite Network.
Article: How retailers can still thrive in an Amazon-led world. Linda discusses whether Amazon is killing the retail business (It's not.) on MultiBriefs: Exclusive.
Article: Boeing's Communications Strategy Must Return to the Gate on Equities.com. Linda says: "It's time for Boeing execs to make the tough calls to change perception."
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.
Podcast: Linda Popky interviews Wayne Cerullo who discusses the key findings from his research into the state of B2B marketing, including the realization that in today’s ABM-focused world, marketers need to refocus from quantity to quality. - Listen.
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Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: Millennials & Management
Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle
Lee Caraher CEO DoubleForte PR & Digital Marketing www.leecaraher.com Lee Caraher is the CEO of Double Forte PR & Digital Marketing, where she’s known for her practical solutions to big problems. She is the author of Millennials & Management, based … Continue reading