What’s New
Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.
Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.
SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: innovation
Differentiate and Compete with Operational Empowerment
Shawn Casemore President Casemore amp; Co www.casemoreandco.com Shawn Casemore has been helping business owners empower their businesses for more than a decade. As author of the Amazon #1 new release from McGraw Hill <em>Operational Empowerment: Collaborate, Innovate and Engage to … Continue reading
Cut Through The Clutter: How Focusing on One Big Idea Positions Thought Leaders for Success
Mark Levy Founder Levy Innovation LLC www.levyinnovation.com Mark Levy is the founder of Levy Innovation, a positioning firm that helps consultants and other thought leaders increase their fees by up to 2000%. His clients include Marshall Goldsmith, Simon Sinek, David … Continue reading
Loss of a Legend…The World Mourns Steve Jobs
We are all the better for the fact that even till the end, Jobs lived by the motto of one of his Pixar characters, Woody from Toy Story, “Reach for the sky!”
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