What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: innovation
Cut Through The Clutter: How Focusing on One Big Idea Positions Thought Leaders for Success
Mark Levy Founder Levy Innovation LLC www.levyinnovation.com Mark Levy is the founder of Levy Innovation, a positioning firm that helps consultants and other thought leaders increase their fees by up to 2000%. His clients include Marshall Goldsmith, Simon Sinek, David … Continue reading
Posted in Podcasts
Tagged book coach, innovation, Linda Popky, Mark Levy, marketing thought leadership, positioning, thought leadership
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Loss of a Legend…The World Mourns Steve Jobs
We are all the better for the fact that even till the end, Jobs lived by the motto of one of his Pixar characters, Woody from Toy Story, “Reach for the sky!”
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Posted in Current Affairs
Tagged Apple, change, chopin, genius, Gerswhin, innovation, iPad, iPhone, iPod Touch, MacBook, mozart, NeXT, Pixar, Schubert, Steve Jobs, Toy Story
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Gloom, Gloom, Go Away–Media Naysayers: DON’T Come Back Another Day
I opened my browser to CNN.com today to be faced with: “America the Miserable? Have Americans had their optimism “beaten out” of them by the lagging economy, terrorism fears and two wars?” Ladies and gentlemen, I know bad news gets … Continue reading
Posted in Books, Current Affairs
Tagged Afghanistan, America the Miserable, ARP, cash for clunkers, CNN, creativity, economy, gloom, H1N1, innovation, Iraq, rebound, stimulus, unemployment
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