Category Archives: Women in Business

The Right Culture Helps Women Get Above the Noise in Silicon Valley

At the recent LeadOn Conference for Women, sponsored by Watermark, I had the opportunity to chat with Maya Strelar-Migotti, Vice President and Head of Ericsson’s Silicon Valley site. Strelar-Migotti is passionate about helping women, particularly technical women, break through the … Continue reading

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The Power of a Community of Ideas: This Week’s TEDx Bay Area Women Event

Iff the 20 speakers on Wednesday’s agenda weren’t able to make the event for some reason, there would be no problem finding way more than 20 great presenters in the audience whose presentations would be different but just as compelling.
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Women: Learn How to Get Inside the C-Suite at the Executive Women’s Leadership Forum

Here’s a great opportunity for women who are executive directors, VPs, SVPs, EVPs, GMs or entrepreneurs in high growth businesses: The Silicon Valley Executive Women’s Leadership Forum (EWLF) will take place on April 19 from 1-7pm during the 4th Annual … Continue reading

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Reflections on Two Wonderful Years of WIC

As my term as president of Women in Consulting comes to an end this week, I find myself reflecting on all the incredible experiences I’ve had throughout the last two years. Through the worst recession in nearly a century, we … Continue reading

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


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    Video: Just a Moment for Marketing: Destructive vs. Constructive Friction. Find that inflection point where constructive friction turns into innovation. – View the video.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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