Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.
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Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Tag Archives: WIC
Women in Consulting (WIC) is conducting its 9th annual consultant compensation survey now. The survey takes only 10-15 minutes to complete and results will be made available to all participants. You need not be a member of WIC to participate–this … Continue reading
As my term as president of Women in Consulting comes to an end this week, I find myself reflecting on all the incredible experiences I’ve had throughout the last two years. Through the worst recession in nearly a century, we … Continue reading
Women in Consulting (WIC) recently conducted its 8th annual compensation survey, with nearly 300 respondents completing the questionnaire. To learn more about how consultants are weathering the recession, their outlook for the coming year, and best practices of top grossing … Continue reading
It’s that time of year again when Women in Consulting (WIC) conducts its annual compensation survey. Curious to know how consultants are faring in this challenging economy? Wondering what separates top consultants from others in the profession? WIC invites consultants … Continue reading