Article: Getting grounded: Implications for business. Linda discusses how to be effective in business during these difficult times on MultiBriefs: Exclusive.
Article: It’s fix it time: Making downtime work for associations. Linda discusses fix-it repairs for associations during the pandemic on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Category Archives: Innovation
Iff the 20 speakers on Wednesday’s agenda weren’t able to make the event for some reason, there would be no problem finding way more than 20 great presenters in the audience whose presentations would be different but just as compelling.
I recently attended a fascinating session on Innovation Leadership: Visions for the Future, hosted by the Forum for Women Executives and Entrepreneurs, FWE&E and Ericsson‘s Experience Lab in San Jose. My colleague, Sally Grisedale, did an excellent job of summarizing … Continue reading