Category Archives: Sustainability

Just a Moment for Marketing: Failing Quickly

Linda advises: Learn to fail quickly to leave more time for success. You want to introduce new products and services, target new markets, new geographies….The key is to know what constitutes success and how to recognize the signs of impending … Continue reading

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Just a Moment for Marketing: Those Pesky Airline Customers

Linda asks: Get rid of your customers?? What message are you giving your customers; you need them.

Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success, Sustainability | Tagged , , , , , , , , , , , , , , , | 1 Comment

What to do w/ all those old light bulbs?

I opened a storage cabinet in my garage recently and realized I had a dilemma. Now that I have swapped just about all of the incandescent light bulbs in my home for compact flourescents, I now have a box full … Continue reading

Posted in Current Affairs, Sustainability | 1 Comment

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