Category Archives: Sustainability

Just a Moment for Marketing: Failing Quickly

Linda advises: Learn to fail quickly to leave more time for success. You want to introduce new products and services, target new markets, new geographies….The key is to know what constitutes success and how to recognize the signs of impending … Continue reading

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Just a Moment for Marketing: Those Pesky Airline Customers

Linda asks: Get rid of your customers?? What message are you giving your customers; you need them.

Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success, Sustainability | Tagged , , , , , , , , , , , , , , , | 1 Comment

What to do w/ all those old light bulbs?

I opened a storage cabinet in my garage recently and realized I had a dilemma. Now that I have swapped just about all of the incandescent light bulbs in my home for compact flourescents, I now have a box full … Continue reading

Posted in Current Affairs, Sustainability | 1 Comment

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.

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    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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