Category Archives: Marketing Thought Leadership

Unexpected and Unconventional: The Undeniable Advantages of the Unconference

Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and … Continue reading

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It ’s Up to You: Taking Control of Your Own Career Success

Kathryn Ullrich President and Executive Recruiter Kathryn Ullrich Associates, Inc. www.ullrichassociates.com Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology … Continue reading

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Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

Kelli Richards CEO All Access Group Author, Taking the Crowd to the Cloud: Social Media for the Music Industry www.allaccessgroup.com Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. … Continue reading

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The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models

Robbie Kellman Baxter Founder Peninsula Strategies peninsulastrategies.com Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth … Continue reading

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