Category Archives: Marketing Accountability

How to Measure the Effectiveness of Social Media — REALLY!

In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically and how marketers and communications professionals really can measure the impact of social media. Listen now.

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Marketing Leadership: Five Steps to Move Forward

Two weeks ago, I asked where is the marketing leadership? I firmly believe that global marketing leadership can be driven by us here in Silicon Valley. Check out the SVAMA Marketing Thought Blog for five steps to move the process … Continue reading

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    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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