Category Archives: Marketing Accountability

How to Measure the Effectiveness of Social Media — REALLY!

In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically and how marketers and communications professionals really can measure the impact of social media. Listen now.

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Marketing Leadership: Five Steps to Move Forward

Two weeks ago, I asked where is the marketing leadership? I firmly believe that global marketing leadership can be driven by us here in Silicon Valley. Check out the SVAMA Marketing Thought Blog for five steps to move the process … Continue reading

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