Category Archives: Leverage2Market

Building Effective Go-to-Market Campaigns with Leading Edge Technology

Karen Galatis Sun Microsystems www.sun.com Karen Galatis is the Senior Director for Integrated Marketing at Sun Microsystems, Inc., responsible for global events, production of all marketing materials and collateral, and the strategy and production of all multi-media. Karen has also … Continue reading

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Professional Certification for Partner Managers: Taking Partnering to the Next Level

Norma Watenpaugh Phoenix Consulting Group www.phoenixcg.com Norma Watenpaugh is an acknowledged expert in partnering best practices. She specializes in partner strategies, programs, and marketing to help companies accelerate revenue, tap new sources of innovation or open new markets through effective … Continue reading

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Using Publishing to Build Your Personal Brand and Drive Profit

Laura Lowell 42 Rules Book Series www.42rules.com Laura Lowell is the executive editor of the 42 Rules(tm) book series, founded in 2007 as a result of her publishing experience with her first book, 42 Rules of Marketing. A consultant, author, … Continue reading

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Why Marketers Need to Know About Diversity and Inclusion

Simma Lieberman Simma Lieberman Associates www.simmalieberman.com Simma Lieberman helps organizations and individuals create inclusive environments in order to improve their performance and become more profitable. Her clients include Applied Materials, Diageo, ABM Industries, Renaissance Hotels, Pillsbury Bakeries and Foodservices, McDonalds, … Continue reading

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